Coca Cola Seen

Seen is the first vertical mobile series. A project done in collaboration with Coke where we followed the experiences, chats and intimate app usage of four teenagers, seeing all the drama of getting a “seen”. From a UI perspective, this was one of the trickiest things I ever did. I worked on the redesign of fourteen different apps, linked them to our story and turned them into eight different episodes. This is my Cannes shortlist, see how it all went below:

Project: Seen Coca-Cola

Role: Project Lead

Agency: MRM//McCann Bucharest