Crave
Crave was a new app for the US and Canada that uses a unique combination of tech and nutritional coaching to provide the most personalised diet and nutrition program you can experience on your phone. We borrowed from the QSR industry in terms of food treatment but flipped it around the healthy one. Instead of creating crave for a burger, we want to use the same picture treatment for the good cravings - vegetables, drinking water, doing sports, etc.