Coke The man in the sun
Coca-Cola offered McCann Bucharest a unique opportunity – come up with a summer campaign for most of the Middle East. They needed an icon, something that could rival the Christmas campaigns and in the same time just as versatile and easily understandable. The sun was to be at its core. The agency came up with two proposals. Both so good that they were the finalists and ran against each other.
Project: Coke MENA Pitch
Role: Art Director
Agency: McCann Worldgroup
Say hello to Jerry.
The man that lived inside the sun for eons, but got terribly curious about Coca-Cola.
Through special outdoor executions and print ads, the two would have been the first step into establishing the basis of all summer campaigns to come – Jerry being the brain behind Coca-Cola refreshment innovation.
He would have been the hero of a short, Pixar-like, film that would have
introduced both the character and iconic gesture of twisting to refresh
–
transforming the
Coca-Cola cap into a dial that controls the sun
