KFC Summer FOMO

Summer’s a tough time for fast food places. People are on vacation. The people that are not on vacation wish they were so they’d try to go to any other place that at least gives them the illusion that they’re some place else. KFC’s summer menu, even though delicious, could not compete with the fantasy. But a fantasy it is. Think about it closely and summer becomes a domino of depression where what you do matters less than making people think you’re doing something cool. We forget to enjoy what we have because we’re too busy with vicariously living someone else’s vacation. So we started debunking.

Project: KFC Summer FOMO

Role: Lead Art Director

Agency: McCann Bucharest