KFC Fake News

When your brand’s guiding line is “be real”, living in a world of fake news is disturbing. Teens are especially vulnerable and therefore targeted with impunity.

We felt that KFC should make a stand against this, especially since they produce a content series yearly. Fake News would have been the first KFC documentary, filmed in collaboration with one of Romania’s top investigative journalism websites, exposing the “be real” behind fake news, in a way and through a channel that teens could instantly get. 

Project: KFC Fake News

Role: Lead Art Director

Agency: McCann Bucharest