Edge Institute
A think tank dedicated to enhancing Romania’s economic competitiveness through digital acceleration. It drives research, innovation, and policy development at the intersection of technology and thought leadership.
The branding is built around a pixel-based logo, reflecting both analytical rigor and a human-centered approach. I aimed to capture not just a tech-driven mindset, but a vision—one that strengthens Romania’s digital economy by honoring its past (completely stripped of ideology) and pushing toward a future fueled by knowledge and progress.
Rooted in the pixel—the foundation of all things digital—Edge Institute’s visual identity acts as a flexible building block, much like the ideas within a think tank. It’s tech-infused, from symbolism to color, yet avoids a cold, corporate aesthetic. Explore it below.
Beyond the graphic system, to reflect the mission of advancing the digital economy while honoring the past, I looked at authentic Romanian imagery from the 1950s and 1960s. Photographs from this era highlight key moments of technological advancement across different economic and social sectors. By incorporating archival photographs, a strong sense of authenticity is achieved, adding depth to the visual storytelling.
