KFC The Love Test
The KFC garlic sauce is a bit of a cult item in Romania. So, when KFC decided to launch this product on retail shelves we were asked to come up with an idea to communicate it. We did. And months of stock depleted in under a week. After all, it was a really unconventional love test. See it below.
Project: KFC Garlic Sauce product launch
Role: Lead Art Director
Agency: McCann Bucharest
Teaser
Reveal
Who loves you with garlic loves you for real. LIDL initially had stocks that should have lasted for four weeks. These were exhausted in four days. We were not expecting so much love.
